Home » Search Engine Optimization Services

Marketing Services General Overview

A site without marketing gets lost in cyberspace because seeking success for any project without the use of well-thought marketing strategies is like trying to navigate a ship in bad weather, while under torpedo attack, and with neither a compass nor a clear idea of where you are going. A thoroughly elaborated web development process has marketing plan as an obligatory part.

Advanced Information Technologies have made it crucial for a company to have its own Web site, which serves as a business card. However smart-looking web site design or logo design is no longer a mere rule of etiquette but a way of boosting the profits, attracting more customers and getting in touch with the right partners. Our considerable experience in the sphere of Search Engine Optimization will give your Web site top-notch rankings in the major search engines and will ensure your success on the Internet.

Marketing Services Structure

It is stated in our corporate policy that 100% customer satisfaction is the highest priority - our work is not done until every single meLogics customer gets their web site design project completed in the best possible way. Our marketing services cover the basic needs of website owners in arrangement of their business promotion. Our web site design company takes pride in understanding business-site philosophy and we are ready to work with you to build up your successful presence on the net. Our marketing services include the types of development described below.

Development of an Internet Marketing Plan

Within the sphere of web development an Internet Marketing Plan details the very important steps required to get you from where you are to where you want to be. It helps to differentiate your company and make your services distinct from similar Internet businesses. Our skilled Internet Marketing Managers will compile and develop an Internet Marketing Plan for your Web site which will embrace the following:

1. Situation Analysis, which is necessary to position you firmly in the market. We will thoroughly study the situation that you are facing and will help you to track the trends which are taking place.

2. SWOT Analysis. We will evaluate your strengths, weaknesses, opportunities and threats in order to create the right marketing and promotional strategy.

3. Market Analysis. We will study the top 3 to 5 of your rivals and review their strengths, methods and web presence.

4. Promotional and Marketing Tactics will include:
   - SEO
   - development of a submission strategy
   - target customer search phrase analysis
   - link-exchange, banner-exchange
   - development of your own affiliate program (optional)
   

Types of Promotion

The main purpose of this marketing campaign is significant increase in the number of leads to your site which will result in augmentation of demand for products and services you offer. The main point is to make everybody aware of your presence! We combine two types of site promoting - search optimization and search promotion. Vast experience of our Internet Marketing Managers team guarantees the ascent of your site in search engines' hierarchy.


Search Engine Optimization

This stage of SEO follows the process of complex analysis related to creation of an integrated marketing plan which would cause growth of your site rating in search engines. It is based on the results of the analysis and includes:

1. Lists of pages for which SEO is recommended will be created.

2. We'll compare the most popular keywords (they will be provided by the analysis) to the content of already existing pages, select the most appropriate keywords, elaborate a content optimization strategy (according to the client's requests). 3-5 main keywords will be chosen for each page (according to the topic or just randomly). Two aspects are critical here:
   - client's requests
   - keywords popularity.

3. Content will be processed. All the possible content changes for the optimized pages should be agreed with the client.

4. Source pages will be processed: titles, meta-tags, alts, etc. They should meet search engines' demands (especially Google's).

5. 5. (optional) Copyright services (content amplification) will be performed - they are necessary when a page with number of words less than 200 requires optimization. This is an indispensable condition for the SEO process as it's connected with the search engines' requirements.

6. Optimized pages will be examined by Quality Assurance specialists and via particular sites intended for optimization check-up.

7. (optional) Cross links will be added where they are necessary, provided it does not affect functioning of the site. Moreover, mandatory for the optimization links to other pages of the site will be displayed on each page

8. (optional) New pages will be added, if necessary, to the site and cross links between newly-created and original pages will be established (this will be performed in contact with the client).

9. Report on what has been done will be prepared.

Search Engine Submission

1. Lists of pages for which promotion is recommended will be created.

2. We'll submit your site index to the DMOZ category, which has its own editor. Google Directory Search will be used in the process of searching for the most relevant category and your rivals' position within it. After that, search engine submission to the most appropriate category will be fulfilled.

3. If a site contains pages which may be of some interest separately, they will also be submitted to a respective DMOZ-category.

4. Site index will be submitted to regional subject categories of different search engines.

5. Manual search engine submission to Lycos and Altavista will take place.

6. Automatic submission of a site to variety of other search engines and catalogs will be performed.

7. (optional) Your rivals' external references analysis will be done. We'll also list categories of sites with links that seem useful for promoting our client's site.

8. (optional) Site will be submitted to all available sites in accordance with the selected categories. We'll perform implementation of the accumulated data during submission of similar sites.

9. (optional) We'll create several versions of press-releases and a list of news-sites categories where a press-release may be placed. We'll keep in touch with the site owner to get assistance in defining the topics of press-releases. We'll also implement the accumulated data while submitting similar sites.

10. (optional) Press-releases will be submitted to the news sites.

11. We'll make a report for our client. The report is supposed to depict all the fulfilled procedures - detailed description of performed work accompanied by presentation and analysis of the acquired results.
    
    The service includes careful, intelligent search engine submission.

Site Maintenance

This is an additional service we offer to our clients. It includes recurring analysis of a site search engine ranking. In case a negative trend occurs, additional measures will be undertaken: keywords will be reviewed, for example, if significant changes took place in the client's sphere of activities.

Implementation of new search engine promotion technologies, because our company does not stand still, it constantly studies new strategies and methods, creates its own solutions in this field. That's why we guarantee that having accepted this offer you will attain a secure and high position in the search engines and will consequently increase the stream of leads to your site and rate of demand for your products and services.

Relegated Links:
	SEO Services Development Creative Services Hosting Services Multimedia	Business Plan Analysis Price Analysis Market Analysis Product Analysis 3D Services