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Website Usability Consulting and Testing Services
What Is Website Usability?
Website Usability is about the user experience on the Web and how to improve it
via careful, well thought out design. Attention has to be paid to the fact that
surfers use different means to access the Internet. There is no "single user
profile" that can serve as representative of an online population expected to
reach 945 million this year.
What Are The Benefits Of Website Usability?
Web sites that are easy to use increase your customer's satisfaction and allow
you to keep their business. By minimizing user frustration and decreasing the
time needed to execute buying decisions on your ecommerce site, a high usability
site often translates to increased sales.
Usability And The User Experience
Usability is about giving control of the user experience back to the users
instead of the Web designers. People surfing the Web use different operating
systems (Windows, Linux, etc.), Web browsers (IE, Netscape etc.). They have
screen resolutions ranging from as little as 640X480 to 1280X1024 and even
bigger.
"Fonts appear 18% smaller on a Mac compared to a PC"
All these factors contribute to differences in the user experience for each
visitor of your Web site. We design Web sites that are compatible with all the
major operating systems, Internet browsers and screen resolutions. This helps
achieve the highest level of usability for your Web site and the least amount of
frustration for your site visitors.
Usability And E-commerce
Usability and e-commerce are inseparable.
A June 2003 Genex report states that "65 percent of U.S. Internet users surveyed
won't patronize a poorly designed site - even that of a favorite brand" and
"...nearly 30 percent stop buying from their favorite offline store if their
online experience is poor" !!! The latter fact confirms that many users count on
a company's Web site for after sales support and that a Web site that has low
usability equates to poor customer service.
A confusing site design is frustrating to users and often causes them to abandon
online purchases. In 2001 alone, slow-loading pages and poor usability caused
online consumers to abandon up to 50% of online transactions, or $25 billion
worth of purchases.
What we can do for you
Consulting - The best time to implement Web usability is during
the initial design process. This way, our usability experts can work together
with your Web design team to come up with a site that is both pleasing to the
eye and highly usable.
Testing - If you already have a Web site designed and would
like to know if it meets established usability principles, our team of usability
experts can test it. We will also provide you with recommendations as to where
you might need to improve your site design and what exactly you need to do to
improve the quality of user-experience.
Implementation - We can go as far as implementing your
usability strategies. We can either design an entirely new Web site with all the
appropriate usability strategies in place or redesign your existing one to
implement them.
Turn your Web site visitors into loyal customers instead of turning them away.
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